World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep - for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build you own giant audience.