What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

By (author): "Ram Charan"

Genres:Nonfiction books Business books Management books Buisness books

Publish Date: 2007

What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

ISBN1591841658

ISBN139781591841654

AsinWhat the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

Original titleWhat the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

?We have to face the truth: "the process of selling is broken." Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don?t, a lingering malaise sets in.?