Theories of Mass Communication

By (author): "Melvin L. Defluer, Sandra J. Ball-Rokeach, Melvin L. Defluer"
Genres:Communication books  
Publish Date: November 1981
Theories of Mass Communication
ISBN0582998700
ISBN139780582998704
AsinTheories of Mass Communication
Original titleTheories of Mass Communication (5th Edition)
This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.