The Public Relations Writer's Handbook

By (author): "Con Spetner, Don Spetner, Merry Aronson"
Genres:Nonfiction books  Business books  Social Media books  
Publish Date: April 1993
The Public Relations Writer's Handbook
ISBN0029010527
ISBN139780029010525
AsinThe Public Relations Writer's Handbook
Original titleThe Public Relations Writer's Handbook: The Digital Age
A must for novices. Great for old hands who'd like to learn some new techniques. Two pros guide readers through the ins and outs of attracting TV cover, speech writing, damage control, and a variety of other PR projects.