The New Positioning: The Latest on the World's #1 Business Strategy

By (author): "Steve Rivkin, Jack Trout"

Genres:Nonfiction books Finance books Business books Management books

The New Positioning: The Latest on the World's #1 Business Strategy

ISBN1559351934

ISBN139781559351935

AsinThe New Positioning: The Latest on the World's #1 Business Strategy

Original titleThe New Positioning

Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates.