The Nature and Origins of Mass Opinion

By (author): "John R. Zaller"
Genres:Nonfiction books  Politics books  Social Science books  Political Science books  Academic books  Communication books  
Publish Date: January 1st 1992
The Nature and Origins of Mass Opinion
ISBN0521407869
ISBN139780521407861
AsinThe Nature and Origins of Mass Opinion
Original titleThe Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)
A comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences is developed and applied to the dynamics of public opinion on a broad range of subjects.