The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business

One of the world's greatest entrepreneurs, Martha Stewart turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. What is her secret for success?In The Martha Rules—a New York Times bestseller in its hardcover edition and now issued in paperback—this business leader shares her creative principles and practical strategies to help readers turn their own dreams into successful ventures. From discovering what you love to do, to defining the Big Idea that will inspire you as well as your customers, to understanding the difference between a worthwhile risk and a foolish chance, Martha's rules will appeal to entrepreneurs, executives, and enterprising employees who want to apply Martha's energizing approach in a corporate setting—and to anyone who has a great business idea just waiting to be developed.