The Macintosh Way

By (author): "Guy Kawasaki"
Genres:Nonfiction books  History books  Technology books  Computers books  Business books  Management books  Apple books  Entrepreneurship books  
Publish Date: September 1st 1989
The Macintosh Way
ISBN0060973382
ISBN139780060973384
AsinThe Macintosh Way
Original titleThe MacIntosh Way
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.