The Language Of Advertising

By (author): "Kim Christian Schrøder, Torben Vestergaard"
Genres:Nonfiction books  Danish books  
Publish Date: January 1st 1985
The Language Of Advertising
ISBN0631127437
ISBN139780631127437
AsinThe Language Of Advertising
Original titleThe Language of Advertising (Language in Society)
An excellent basic book for students since it carefully charts advertising from different perspectives: social, communicative, ideological and psychological'.