The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

By (author): "Jimmie T. Boyett, Joseph H. Boyett"
Genres:Nonfiction books  Business books  Management books  Entrepreneurship books  
Publish Date: November 20th 2000
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
ISBN0471213772
ISBN139780471213772
AsinThe Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
Original titleThe Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
Discusses the newest marketing concepts.The Guru name is synonymous with expert, candid advice.The Guru format provides an easy reference to a wide range of ideas and practices.