The Cluetrain Manifesto: The End of Business as Usual

By (author): "Doc Searls, David Weinberger, Christopher Locke"
Genres:Nonfiction books  Technology books  Economics books  Business books  Web books  Buisness books  Entrepreneurship books  Communication books  Internet books  Social Media books  
Publish Date: January 1st 2000
The Cluetrain Manifesto: The End of Business as Usual
ISBN0273650238
ISBN139780273650232
AsinThe Cluetrain Manifesto: The End of Business as Usual
Original titleThe Cluetrain Manifesto: The End of Business as Usual
Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.