The Apple Way: 12 Management Lessons from the World's Most Innovative Company

By (author): "Jeffrey L. Cruikshank"
Publish Date: December 1st 2005
The Apple Way: 12 Management Lessons from the World's Most Innovative Company
ISBN1933309253
ISBN139781933309255
AsinThe Apple Way: 12 Management Lessons from the World's Most Innovative Company
Original titleThe Apple Way
This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons can be learned from Apple. It is filled with real-world examples of Apple's phenomenally successful management principles. Written by the bestselling author of several Harvard Business School Press titles.