The 11 Immutable Laws of Internet Branding By (author): "Laura Ries, Al Ries"Genres:Nonfiction books Business books Internet books ISBN0060196211ISBN139780060196219AsinThe 11 Immutable Laws of Internet BrandingOriginal titleThe 11 Immutable Laws of Internet BrandingTwo marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.