Principles of Marketing, Activebook 2.0

By (author): "Gary Armstrong, Philip Kotler"
Genres:Nonfiction books  Reference books  Economics books  Business books  Education books  School books  Textbooks books  Academic books  Management books  Entrepreneurship books  
Publish Date: 1980
Principles of Marketing, Activebook 2.0
ISBN0130418145
ISBN139780130418142
AsinPrinciples of Marketing, Activebook 2.0
Original titlePrinciples of Marketing
Derived from the best-selling text, Principles of Marketing, this book is for the principles of Marketing course. It includes a pin-code that enables access to the online where it's embedded with resources. In version 2.0, students and instructors have the power to track their progress and personalize their experience.