Principles of Marketing

By (author): "Gary Armstrong, Philip Kotler"
Genres:Nonfiction books  Reference books  Economics books  Business books  Education books  School books  Textbooks books  Academic books  Management books  Entrepreneurship books  
Publish Date: 1980
Principles of Marketing
ISBN0131212761
ISBN139780131212763
AsinPrinciples of Marketing
Original titlePrinciples of Marketing
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.