Planet Google: One Company's Audacious Plan to Organize Everything We Know

By (author): "Randall E. Stross"
Publish Date: January 1st 2008
Planet Google: One Company's Audacious Plan to Organize Everything We Know
ISBN1416580476
ISBN139781416580478
AsinPlanet Google: One Company's Audacious Plan to Organize Everything We Know
Original titlePlanet Google: One Company's Audacious Plan To Organize Everything We Know
Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?