Persuasive Communication

By (author): "Michael J. Cody, Erwin P. Bettinghaus"
Genres:Communication books  
Persuasive Communication
ISBN0030633591
ISBN139780030633591
AsinPersuasive Communication
Original titlePersuasive Communication
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.