Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

By (author): "Seth Godin"
Genres:Audiobook books  Nonfiction books  Business books  Self Help books  Leadership books  Psychology books  Management books  Buisness books  Entrepreneurship books  Communication books  
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
ISBN0743510127
ISBN139780743510127
AsinPermission Marketing: Turning Strangers Into Friends and Friends Into Customers
Former vice-president of Direct Marketing for Yahoo! and the man who BUSINESS WEEK calls 'the ultimate entrepreneur for the Information Age' explains Permission Marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it.