Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World

A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century