McQuail's Mass Communication Theory

By (author): "Denis McQuail"
Genres:Nonfiction books  Social Science books  Communication books  
Publish Date: 1983
McQuail's Mass Communication Theory
ISBN1412903718
ISBN139781412903714
AsinMcQuail's Mass Communication Theory
Original titleMcQuail's Mass Communication Theory
McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audienc