McDonald's: Behind the Arches

By (author): "John F. Love"
McDonald's: Behind the Arches
ISBN055305127X
ISBN139780553051278
AsinMcDonald's: Behind the Arches
Original titleMcDonald's: Behind The Arches
An intricate, insider's view of the McDonald's that few people see, a chronology of its success from its humble beginnings to the major world-wide corporation it is today, and a thorough examination of what has made it so successful.