Mass Media Research: An Introduction

By (author): "Joseph R. Dominick, Roger D. Wimmer"
Genres:Nonfiction books  Journalism books  School books  Read For School books  
Publish Date: January 1st 1987
Mass Media Research: An Introduction
ISBN0534647189
ISBN139780534647186
AsinMass Media Research: An Introduction
Original titleMass Media Research: An Introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.