Marketing Management

By (author): "Kevin Lane Keller, Philip Kotler"
Genres:Nonfiction books  Reference books  Economics books  Business books  Education books  Textbooks books  Academic books  Management books  M M Romance books  Entrepreneurship books  
Publish Date: December 1st 1967
Marketing Management
ISBN0131457578
ISBN139780131457577
AsinMarketing Management
Original titleMarketing Management: Analysis, Planning, Implementation, and Control
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.