Marketing Management

By (author): "Kevin Lane Keller, Philip Kotler"
Genres:Nonfiction books  Business books  Management books  
Publish Date: December 1st 1967
Marketing Management
ISBN8120327993
ISBN139788120327993
AsinMarketing Management
Original titleMarketing Management: Analysis, Planning, Implementation, and Control
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.