Marketing for Success
By (author): "Neil Russell-Jones, Tony Fletcher"
ISBN0749412542
ISBN139780749412548
AsinMarketing for Success
Original titleMarketing for Success (Kogan Page Better Management Skills)
A basic marketing text designed for the manager or business owner rather than the sales staff, which describes how to develop action plans and how to use various techniques to increase sales. Checklists and self-help exercises are included.
