Marketing: An Introduction

By (author): "Philip Kotler, Gary Armstrong"
Genres:Nonfiction books  Business books  School books  Textbooks books  Management books  
Publish Date: May 1984
Marketing: An Introduction
ISBN0131865919
ISBN139780131865914
AsinMarketing: An Introduction
Original titleMarketing: An Introduction
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.