Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work

By (author): "Michael Reid, David Minter"
Genres:Entrepreneurship books  
Publish Date: 2006
Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work
ISBN1402207344
ISBN139781402207341
AsinLightning in a Bottle: The Proven System to Create New Ideas and Products That Work
Original titleLightning in a Bottle: The Proven System to Create New Ideas and Products That Work
'Lightning in a Bottle' is a simple seven-step system for creating ideas that work, a system that improves new product success rates from standard one in ten, to one in two or better.