Launching New Ventures: An Entrepreneurial Approach [With Web Access Passkey]

In Launching New Ventures, Allen prepares students to spearhead new initiatives?paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.