Grinding It Out: The Making Of Mcdonald's

From book cover:GRINDING IT OUT is the personal rags-to-riches story of Ray Kroc, who at age 52 founded the McDonald's hamburger chain and built it from a single restaurant in Des Plaines, Illinois, to an international operation with billions of dollars in annual sales.Kroc weaves a fast and fascinating tale of the American Dream come true. Of days as a piano player and paper cup salesman - of success and failure in the Florida land boom of the Roaring Twenties - of selling Multimixers and becoming chairman of the board of the company feeding more people than any other in the world today.The plans that were laid and the financial deals that were made by Kroc and his small group of pioneering executives have intrigued businessmen and journalists for years. Here Kroc gives the inside details. He tells about amazing debts he shouldered to push the company ahead, and about the administrative battles that threatened to split the young corporation and how he won them.Whether describing himself dressing down a McDonald's manager for litter on the floor, or berating his San Diego baseball team over a P.A. system before thousands of fans, or celebrating his 70th birthday in a most unusual way, GRINDING IT OUT is basic Kroc, candid and compelling.