Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

By (author): "David M. Dozier, James E. Grunig, Larissa A. Grunig"
Genres:Communication books  
Publish Date: July 1st 2002
Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
ISBN0805818189
ISBN139780805818185
AsinExcellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
Original titleExcellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (LEA's Communication Series)
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: