Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation

By (author): "Paul Noble, Tom Watson"
Genres:Communication books  
Publish Date: March 3rd 2005
Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
ISBN0749443065
ISBN139780749443061
AsinEvaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
Original titleEvaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders