Die Neuen Marketing Und Pr Regeln Im Web 2.0wie Sie Im Social Web News Releases, Blogs, Podcasting Und Virales Marketing Nutzen, Um Ihre Kunden Zu Er

By (author): "David Meerman Scott"
Genres:Nonfiction books  Business books  Social Media books  
Publish Date: June 1st 2007
Die Neuen Marketing Und Pr Regeln Im Web 2.0wie Sie Im Social Web News Releases, Blogs, Podcasting Und Virales Marketing Nutzen, Um Ihre Kunden Zu Er
ISBN3826655370
ISBN139783826655371
AsinDie Neuen Marketing Und Pr Regeln Im Web 2.0wie Sie Im Social Web News Releases, Blogs, Podcasting Und Virales Marketing Nutzen, Um Ihre Kunden Zu Er
Original titleThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.