Die Macht des Einfachen

Contending that our increasingly complicated corporate universe has made it more difficult for companies to grow and prosper, noted business strategist Jack Trout and communications consultant Steve Rivkin have proposed a radical new tack: simplicity. By boiling everything down to its essential elements, they maintain, managers can ignore new fads and hot consultants and instead focus on the true business at hand. Fascinating in its own unpretentious, logical manner, The Power of Simplicity