Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

By (author): "Geoffrey A. Moore"
Genres:Nonfiction books  Technology books  Business books  Entrepreneurship books  
Publish Date: November 1991
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
ISBN1841120006
ISBN139781841120003
AsinCrossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Original titleCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.