Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
By (author): "Geoffrey A. Moore"
Publish Date:
November 1991
ISBN0066620023
ISBN139780066620022
AsinCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Original titleCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers