CRM at the Speed of Light: Essential Customer Strategies for the 21st Century

By (author): "Roger Stewart, Paul Greenberg"
Genres:Business books  Management books  
Publish Date: January 17th 2001
CRM at the Speed of Light: Essential Customer Strategies for the 21st Century
ISBN0072231734
ISBN130783254043114
AsinCRM at the Speed of Light: Essential Customer Strategies for the 21st Century
Original titleCRM at the Speed of Light
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.