Coopetition in International Business

By (author): "Yadong Luo"
Coopetition in International Business
ISBN8763001284
ISBN139788763001281
AsinCoopetition in International Business
Original titleCoopetition in International Business
This book explains coopetition - a new perspective of international business that addresses the simultaneous cooperation and competition between MNE units and their global stakeholders such as global competitors, foreign governments, corporate members, alliance partners, and foreign suppliers.