Changing Focus: Kodak and the Battle to Save a Great American Company

By (author): "Alecia Swasy"
Publish Date: 1997
Changing Focus: Kodak and the Battle to Save a Great American Company
ISBN0812924630
ISBN139780812924633
AsinChanging Focus: Kodak and the Battle to Save a Great American Company
Original titleChanging Focus: Kodak and the Battle to Save a Great American Company
Changing Focus recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.