Changing Focus

By (author): "Alecia Swasy"
Genres:History books  Biography books  Business books  Buisness books  
Publish Date: 1997
Changing Focus
ISBN0517330709
ISBN139780517330708
AsinChanging Focus
Original titleChanging Focus: Kodak and the Battle to Save a Great American Company
Changing Focus recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.