Branding New York: How a City in Crisis Was Sold to the World
By (author): "Miria Greenberg"
Publish Date:
February 15th 2008
ISBN0415954428
ISBN139780415954426
AsinBranding New York: How a City in Crisis Was Sold to the World
Original titleBranding New York: How the City Became a Brand (Cultural Spaces)
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
