Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

By (author): "Philip Kotler, Martin Lindstrom"
Genres:Nonfiction books  Adult books  Business books  Psychology books  Design books  Buisness books  
Publish Date: 2005
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
ISBN0743267842
ISBN139780743267847
AsinBrand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Original titleBrand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to esTitle: Brand SenseAuthor: Lindstrom, Martin/ Kotler, Philip (FRW)Publisher: Simon & SchusterPublication Date: 2005/02/01Number of Pages: 237Binding Type: HARDCOVERLibrary of Congress: 2004056438