Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
By (author): "Renée Mauborgne, W. Chan Kim"
Publish Date:
2004
ISBN1596590688
ISBN139781596590687
AsinBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Original titleBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant